Restaurantology®.

RestauranTOUR: Off The Record

Restaurantology 2025 by Savory Fund needed more than another industry conference, it needed a night that felt like an experience. Enter RestauranTOUR: Off The Record: an unplugged, unscripted gathering where restaurant operators and industry execs trade secrets in a setting that feels less "panel on a stage" and more backstage pass.

Hosted at The Depot, Salt Lake City's iconic music venue, the entire brand leans into a "restaurant underground" concept — part concert, part talk show, part working set. Custom rock posters for each panel (complete with trim marks, CMYK color bars, and print-preview cues) give the event a raw, behind-the-scenes energy, while the CMYK spectrum itself becomes both the visual identity and the metaphor: four base colors, layered and imperfect, building toward something bigger — much like launching a restaurant.

The stage carries that same unpolished authenticity — faux camera rigs, exposed cords, an "on-air" sign — turning conversations into something that feels live, loose, and real rather than rehearsed. The night before, guests are welcomed with an exclusive performance by Washed Out, setting the tone before a single panel even begins.

Project Collaboraters: Savory Fund